The Red Bank Business Alliance (RBBA) is an alliance of Red Bank business owners founded with the purpose of enhancing the vibrancy of Red Bank as a destination for shopping, dining and entertainment. The RBBA is an active and instrumental partner in the Community whose objective is to enrich the “Red Bank Experience”.  We  team with The Red Bank River Center, The Red Bank Borough Council, and residents to make Red Bank everyone’s  “First Choice “  to work, shop, dine, play and reside.